Quiet Luxury. Precision Built. Accessible Style.

Veteran-Owned watch company offering curated and custom built timepieces, assembled in-house.

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🦅 Veteran Owned & Operated | 📦 Free shipping on all orders | 🔒 Secure Checkout | 💰 Money-Back Guarantee | 🎖️ Military, Veteran, and First Responder Discount use code: HALFRIGHT10 |

Trusted by Watch Enthusiasts Worldwide

Customers rate us 4.7/5 based on 34 reviews.

Let customers speak for us

from 34 reviews
Website is so nice!

I have been dealing with this company in person and now online. They are so attentive to the details and really care about their craft. They are quick to respond to me and really want to take care of their customers. This is an all around great experience.

Ciara C.
Dial & Detail Co.
Easy to work with

Super clean website and checkout was easy.

Sophia L.
Dial & Detail Co.
Clean, Professional, Easy to Use

This site was well designed, user friendly and easy to navigate. My overall experience was positive and I would recommend it anyone looking for a reliable site. It was easy to find what I was looking for and my questions were quickly answered. Looking forward to using this site for future purchases! Thank you!

Taylor A.
Dial & Detail Co.
Love the Watch

Honestly wasnt expecting this level of quality. The dial looks insane.

Logan H.
Dial & Detail Co.
Fast Communication

The site is great. Love the vibe it has. Love that it is veteran owned. They are fast to respond to any questions I had about products or building a watch, and you talk to a real person. Will be building a watch here.

Hector F.
Dial & Detail Co.
Easy to use

Super clean website and checkout is easy.

Chris D.
Dial & Detail Co.
Custom Watch Build

Dial & Detail Co. went the extra mile with me in order to create my custom watch. They were able to work with me and and get every detail I wanted into my custom piece. I will definetly be building more!

Alex A.
Dial & Detail Co.
In-Person Sales

Great communication and pricing. Everything as described.

Curt
Dial & Detail Co.
Will Be back for more

Love supporting a veteran owned brand. The mission actually means something.

Ethan C.
Dial & Detail Co.
In-Person Sales

Stayed in touch the whole time, very smooth.

Marlin
Dial & Detail Co.
They are giving back.

I like that they are giving back. Veteran brands typically do. Great to see.

Zoe F.
Dial & Detail Co.
In-Person Sales

Everything went well, no issues.

Jean
Dial & Detail Co.
In-Person Sales

Everything went well.

Em
Dial & Detail Co.
In-Person Sales

No issues at all, would buy again.

Jessica
Dial & Detail Co.
In-Person Sales

Good communication and fair pricing.

Stanley
Dial & Detail Co.

Monthly Favorites

ADDIESDIVE H3 - series - Dial & Detail Co.

ADDIESDIVE H3-series

ADDIESDIVE H3-series
$106.80
$106.80 $0.00
The Samurai | Founder’s Series | Luxury Watch | Dial & Detail Co.

The Samurai | Founder’s Series

The Samurai | Founder’s Series
$297.00
$297.00
The Glacier Regent | Founder's Series | Luxury Watch | Dial & Detail Co.

The Glacier Regent | Founder's Series

The Glacier Regent | Founder's Series
$305.99
$305.99
OLEVS Skeletonized Automatic | Luxury Watch | Dial & Detail Co.
Sale

OLEVS Skeletonized Automatic

OLEVS Skeletonized Automatic
$226.98
$226.98 $348.98
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The Founder's Series

Hand-assembled custom timepieces • Built in-house at Dial & Detail by The Founder • Each piece is one of one

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Custom Seiko Mod Collection - Dial & Detail Co.

Custom Built Timepieces

Complete Product Catalogue

The Samurai | Founder’s Series | Luxury Watch | Dial & Detail Co.

The Samurai | Founder’s Series

The Samurai | Founder’s Series
$297.00
$297.00
View Collection

Built on Standards. Defined by Detail.

Dial & Detail Co. was founded by a U.S. Army veteran who believes precision is not optional. After nine years of service, discipline and attention to detail became more than habits, they became the foundation of this brand.
Every custom build is assembled in-house with intention. Every piece in our collection is selected with the same standard in mind.
Learn Our Story

Custom Assembled | Precision Built | Accessible Style

Curated with purpose. Built with precision. Priced with integrity.

Craftmanship isn't a feature. It's the foundation.

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Frequently asked questions

What is Dial & Detail Co.?

Dial & Detail Co. is built around one principle—intentional design.

Every custom-made watch is assembled in-house using carefully selected components, with a focus on precision, balance, and detail. We don’t mass-produce—we build with purpose.

For those who want something more personal, we also work directly with you to create custom pieces tailored to your style.

This isn’t off-the-shelf. It’s built to reflect you.
What makes your watches different?

We don’t chase trends.

Each watch is built with a focus on detail, balance, and presence—especially within the Founder’s Series. The goal isn’t just to tell time, it’s to reflect how you operate. You can display that confidently with a custom design that you create with the help of our founder.

Are your watches high quality?

Yes.

We use materials like stainless steel and sapphire crystal, paired with reliable movements. Every component is selected to hold up over time.
How long does shipping take?

Once shipped, delivery typically takes 5–10 business days (U.S.). You will receive tracking updates as soon as your order is moving.
Do you offer returns or a warranty?

We accept returns within 30 days of delivery, and every watch includes a limited warranty covering manufacturing defects.